Cooma Creative Business Day

Friday 25 October

Workshop 1 – Creative’s Guide to Branding

10am – 12pm

Personal and professional branding is an essential marketing tool for creative practitioners, but understanding and creating branding can be a challenge.

Branding can be a tricky concept to comprehend, and many creative freelancers and arts professionals don’t understand how to make it work. In a crowded marketplace full of mixed promotional messages, a compelling personal and professional brand can help a creative practitioner, organisation or arts business stand out from the crowd. Creatives who make the most of their branding can build a loyal community of audience, clients and customers that are engaged and interested, willing to spend money, and happy to spread the word.

RSVP HERE

Workshop 2 – Creative’s Guide to Social Media

1pm – 3pm

Social media is everywhere, as are tips and tricks to use it for business. What are the best ways for creative and arts professional to use this powerful marketing tool?

Social media is a complex and challenging marketing tool for a lot of creatives, as it can be very difficult to find a balance between constantly updating the world just about themselves, and ignoring the platforms entirely! ‘Creative’s Guide to Social Media’ is a friendly, up-to-date and interactive workshop for beginners that covers the basics of how to kickstart marketing using social media, with a focus on the main tools at your disposal and the strategy behind the socials.

RSVP HERE